Author: Victor Elmann

Victor Elmann is a talented and seasoned executive with experience in merchandising, buying, and ecommerce. Victor grew up in retail. As far as he can remember, he worked at his family’s consumer electronics stores based in NYC. As Vice President of Vendor Management for Circuit City, Victor is responsible for category revenue and profitability for all brand partnerships. He has onboarded and managed some of the largest brands in CE such as Samsung, Sony, Microsoft, HP, Google, Lenovo and many more. He was named Dealerscope Magazine Most Influential Buyer in 2015. Victor is also responsible for the digital strategy of circuitcity.com. With an abundance of ecommerce experience, Victor has a strong understanding of analytics, digital marketing, and user experience and has worked and implemented many platforms such as IBM WebSphere, Magento, Shopify Plus. He is certified in Google Analytics and Google Adwords. Outside of Circuit City, you can find Victor playing basketball in an organized league based out of NYC. *Dealerscope Magazine Most Influential Buyer 2015*
4 Tips to Establish a Unique Approach to E-Commerce

4 Tips to Establish a Unique Approach to E-Commerce

Victor Elmann

When the COVID-19 pandemic started, it quickly became clear to retailers around the world that they had to change their strategy if they were going to continue having success. Those who were unwilling to adapt were going to go out of business, since no one was leaving their homes to shop at brick and mortar locations.

Smart retailers are quickly turning to the internet to create another outlet to sell their products, but with hundreds of thousands of new websites popping up every year, you might wonder how your business can compete with everyone and actually get sales; don’t worry, despite the competition, it’s absolutely possible.

Differentiate Yourself

If you’re going to stand a chance in such a competitive industry, you have to find a way to differentiate your website from the rest. You need to spark an emotional reaction from your consumers that will evolve into brand loyalty.

One important aspect of differentiation is personalization. You need to personalize the content that each consumer sees on your website according to what they are looking for. Use solution-based machine learning technology to drive personalized promotions and unique content to every consumer that visits your website.

Making a unique brand for yourself will bring your company sales.

Find Exclusive Products

One of the biggest reasons that customers buy products from specific e-commerce websites is because they’re looking for a specific product. Some companies opt to sell their products on all different platforms, but the issue with this is that big companies like Amazon and Wal-mart will take a cut of the profit and make it more difficult for you to make money.

Instead of selling your products all over the place, you may try selling your products exclusively on your website. This will drive traffic directly to your website from those who want your specific product.

Learn to Drive Traffic

You’ll never get a sale on your website if no one ever sees the content and products you have available. Learning to drive traffic to your website is the most important way you can get sales; there’s nothing that’s more essential to selling products.

Take a look at every aspect of your marketing strategy; don’t just focus on one way to advertise. Establish social media accounts on every platform for your company. Use SEO keywords to rank in Google searches and establish a blog to build your search engine presence. Find influencers to market your products for you.

There are tons of different ways to market your products; use them all and see what works for you.

Create a Customer Experience

Amazon is a huge powerhouse in online retailing, but one of the thing you can capitalize on is the fact that Amazon is almost completely a self-serve consumer experience.

You must create a consumer experience with online assistance that will help guide your customers to high-margin products.

Final Thoughts

Despite the huge amounts of websites popping up every day, there’s no reason why you can’t transform your brick and mortar store into an e-commerce site and find consumers to purchase your products. Find the way to create a unique customer experience and you’ll find success.

What I bring to survive CES

What I bring to survive CES

Victor Elmann

The Consumer Electronics Show (CES) is one week away and it is time to get ready. With 180,000 people attending I have my personal checklist to survive. Am I missing anything? What are your personal tricks to optimize CES?

Bring Comfortable and versatile Shoes – I am usually on my feet all day in addition to walking 25,000 steps.  This is a must!

Don’t Get Sick. Every year it seems like everyone gets the dreaded CES bug.  I make sure to come prepared with Sanitizer, Emergen-C, Wipes, and Kleenex.

Energy Boosters– I usually only eat breakfast and dinner at CES. I usually bring some Cliff bars to keep me fueled throughout the day. I would bring an energy shot to power on after midnight.

Portable Power – I usually use my phone constantly at CES trying to find meeting locations, or revising meeting times and locations. My phone will run out of juice by lunchtime. One tip I have is to charge your phone if you are in a meeting location with outlets.

Mints – Talking all week, and running around from meeting-to-meeting will definitely lead to some stale breath. I always keep some mints or gum with me.